8 episodes
B2B IN 15 Dapper
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- Business
I'm launching the shortest B2B podcast: B2B in 15.Every episode has 15 minutes of non-stop value about one single B2B marketing topic.Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:1. The chit-chatSometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.2. The lengthPodcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.Any feedback is more than welcome :).
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Mar 14, 2024 B2B IN 15 l Episode 8 l How to use B2C channels to reach B2B audiences
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
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B2B IN 15 l Episode 7 l How do you build a successful personal brand on LinkedIn
In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.
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B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture
Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to NOT use Google Ads 3 The newest Google innovations that’ll change how people search 4 How to leverage comparison websites 5 And more!
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B2B IN 15 l Episode 5 l Setting up the marketing machine for a 2M service business: Step-by-step process
In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set up at that moment.
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B2B IN 15 l Episode 4 l How to master your video content creation strategy
In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.
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B2B IN 15 l Episode 3 l How to keep your senior staff involved in content creation
Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs involved in content creation.