Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but it’s not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics for using a loyalty strategy to drive engagement from customers, grow sales, revenue and market share, and deliver ROI. Boom or bust, loyalty’s a must!