Next Generation B2B Marketing (Part 2) featuring Joel Harrison

B2B Marketing - A Guidebook for the Classroom...

Next Generation B2B Marketing (Part 2) featuring Joel Harrison (Editor-in-Chief and Co-Founder of B2B Marketing)

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Description

In this second part of their coffee talk Joel and Uwe take a look at topics such as the Netflix-Industry, her impact on B2B marketing as well as the B2B Marketing IT-challenge and much more. Get inspired by this enriching conversation of two B2B marketing masterminds enabling you to unterstand what to expect from the B2B Marketing Guidebook for the Classroom to the Boardroom with over 500 pages of theoretical concepts, practical models and some of the best B2B marketing case studies. Happy Listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

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