The opener eposide is featuring your host himself as the mastermind and chief editor of the book, Uwe Seebacher. He considers himself as the "sherpa" of the group of authors and will introduce you to the "making of" of this book. You will be surprised by some insights Uwe will be talking about. Listeting to this prolog episode will be essential to get the big picture, why he has been asked to bring this book to the market and much more interesting details. Enjoy a very special, very personal coffee talk with Uwe Seebacher.... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support