Mike Kleinemass is well known in the German B2B Marketing community. He made Thyssenkrupp Industrial Solutions AG an international benchmark in modern digital B2B marketing. In this coffee talk Mike und Uwe are talking about their joint article on this new era in B2B Marketing. "There has not been at better time for B2B marketers as everything is changing and the current situation offers more opportunities than ever to innovative B2B marketers" says Mike. Tune in and find out what Mike and Uwe will talk about in their article  in the B2B Marketing Guidebook and what the role of a B2B marketer nowaday really means. Don´t miss to learn on how Mike made his way in leveraging Thyssenkrupp Industrial Solutions AG towards such an international benchmark in digital B2B marketing and what he himself considers as core success fsctors. --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support