MarTech 8000 (Part 2) and Hot To Survive in the Jurassic Parc of

B2B Marketing - A Guidebook for the Classroom...

MarTech 8000 (Part 2) and Hot To Survive in the Jurassic Parc of Dazzling IT Solutions featuring Peter O´Neill

Listen now

Description

In this second part of this coffee talk on marketing technology Uwe and Peter talk about the future of Martech driven by Apps, Citizen Developers, and - among many other topics - newly emerging MiddleWare as part of the Marketing Orchestration discussion. Peter O´Neill recommends to follow the "Shopping Mall" strategy for defining and deploying a perfect MarTech stack. Tune-in, find out what this means and enjoy. The MarTech 8000 article in the book provides much more such as a three step process model for developing a sustainable, solide, bullet-proven MarTech Stack for your organissation. Happy Listening! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

More Episodes

See all »

"Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It looks like that this topic is the new hidden...

Published 05/27/21

B2B Marketing - A Guidebook for the Classroom to the Boardroom

Published 05/27/21

What is the impact of the disruptive Equipment-as-a-Service (EaaS) Business Model for B2B Marketers featuring Matthias Schlipf

Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. So, why do industrial companies still think needing to own their equipment and...

Published 12/07/20