Recently the MarTech 8000 Landscape was published with over 8000 available products and solutions for marketing. In the first part of the B2B Marketing Guidebook an article will cover this ever more important topic and provide a framework for finding your way as B2B Marketer through the Jurassic Parc of marketing IT-solutions. With the IT industry veteran and highly recognized key note speaker at the leading B2B events Peter O´Neill I am talking about what future MarTech Landscapes will look like, about general problems within organization not implementing the required marketing process automations and much more. Tune into this Part 1 of my coffee talk with this IT professional with more than 30 years of experience in IT industry. Happy Listening! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support