Currently the entire B2B marketing worlds seems to be driven by MarTech stack. But what´s about B2B Marketing Strategy? What would be the time to put that "puffy fluffy" topic on our agenda for Next Generation B2B Marketing? And what would be the best way of doing that without big budgets? Alex Cairns with over 20 years in B2B Marketing on both sides, clients and agencies, has developed an eight step B2B Marketing process framework based on templates and guidelines. For the first time Alex is publishing his "secret of success" in the B2B Marketing Guidebook. In the coffee talk Alex and Uwe are discussing this unique and one of a kind B2B Marketing Strategy process model, the relevance of strategy across all sizes of organizations and the pitfalls B2B Marketing managers have to be aware of. Do not miss this fully packed coffee talk episode on another unique and highly relevant topic. Stay tuned! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support