Who needs Brand Management in B2B? What is the added value? Who has budget for this "puffy fluffy" topic? If this is what you experience every day then this coffee talk with Vera and Kirsten will be the one for you. Vera and Kirsten are talking for the first time very openly on a proven approach for lean brand management for B2B marketing. Never ever before this model has been published. In this first part of this coffee talk and B2B Brand Management "authenticity" and "positioning the companies being interesting" are only two excerpts of many strong messages and statements of these two sympathetic ladies. Tune-in! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support