Be A Brand (Part 2) with The Innovative Lean Brand Management Approach for B2B Marketing featuring Vera Muellner (Global Marketing Manager) and Kirsten Ives (Moodly)
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Description
In this second part of Brand Management in B2B Vera and Kirsten reveal some of their secrets on how to realize brand management even in such a conservative B2B sector. They provide further insights into this new innovative lean model for brand management and describe further details of their article published for the first time on this topic as part of the B2B Marketing Guidebook. If you have always tried to implement brand management in your B2B company, but have failed internally, then you should not miss this second episode of the podcast Brand Management in B2B with Vera and Kirsten.
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