Do you want to know which content in today's content overload still has a chance to survive and how it can be successfully placed with a target group and within the search engines and channels. Then tune-in and learn more about "CCCM" standing for Contingency-Centric Content Management, which is based on behavioral psychology and belongs to the category of soft-selling. For the first time the godfather of the proven CCCM approach publishes an articel as part of the B2B Marketing Guidebook. Olaf and Uwe are talking about CCCM in general and exploring psychosocial benefits for customers often being more relevant than factual-functional benefits. Olaf also explains how the three paper in the B2B Marketing Guidebook on Content Management interlink and he explains how his innovative approach in the area of smart content marketing increasingly uses industry-relevant information from the legal-political environment, the trend towards further education, and the social environment.  Tune-in and enjoy! Order the book already now and be among the first to hold a copy in your hands: https://www.springer.com/de/book/9783030542917 --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support