"Retail means detail" - what does that have to do with B2B Marketing? B2B sales have also taken off digitally. Buying centers are experiencing their zero moment of truth with new products and services today before they contact the supplier. This podcasts episode introduces one of the many best in class case studies in the guidebook about the approach innogy has taken to reach its target groups more effectively and efficiently. Tune-in and fine out how innogy is actively shaping the energy turnaround and reinventing itself as a solution provider, developing new products and entering new markets more than successfully. Beatrice and Markus are bringing this case study surprisinlgy brilliant straight to the point and down to three core messages and lessons learned. If you want to know, then.... Tune-in and find out! --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support