The feedback on the episode with Lukas Strohmeier on "Central Business Intelligence" was overwhelming, This is why we decided to elaborate more on this ever more important topic. Tune-in to this episode with Dale Vile, co-founder of Freeform Dynamics, and international one of the most recognized industry experts when it come to data-driven management and business intelligence. Dale recently published a research paper on data-driven management in Europe and uncovered that only 5 - 8 % of European companies can be considered as data-driven. This means the vast majority is flying in blind flight. In this little coffee talk between the B2B Marketing Guidebook editor uwe and Dale, you will learn what this means and how to overcome this dilemma. If you want to also quickly self-assess your own organization for free in regard to data-driveness and predictive intelligence, then you can use this link: https://www.survio.com/survey/d/R9D4E6N6A2A0F3X5O. For more information, do not hesitate to contact us.  --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support