Tune-in and meet one of the leading marketers in the Americas Mr. Julián Garritz. Uwe and Julián jointly authored the Spanish version of the already best selling German original edition of the 50 pages "B2B Marketing Essential" with highly recognized Springer Publishing.  The B2B Marketing Essentials are perfect companions for getting an overview on next practice industrial markeing. This is the perfect management book for your non-marketer-boss and already available in five languages... In this episode Julián gives an overview on the B2B Esencial and explores brilliantly the different challenges the B2B marketers in the Americas are facing. With his amazing background and experience from clients in Mexico and Peru down to Argentina, Julián for the first time in-depthly elaborates on the these regional differences - and he knows what is he talking about because after all James Bond is only that successful in the region as Julián is serving Universal Pictures, among other international clients, in different countries across the globe with award-winning campaigns.  Tune-in, enjoy and get the book with this link: https://amzn.to/36Exz4G --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support