Switch on and take a virtual seat for a unique coffee talk with one of only 20 B2B Marketing professors in the world - and for sure one of the leading ones in that area.  "It's time for innovations" and "technical sales is dead" are just two of the surprising and very clear statements made by Waldemar Pfoertsch, a man who has seen it all, experienced a lot and therefore needs to know.  As a long-time friend and companion of the marketing legend, mastermind and guru Phil Kotler, author of the book "Marketing 4.0", Waldemar Pfoertsch is one of the world's leading professors in the field of B2B marketing  and his contribution as author of the B2B Marketing Guide is further proof and indicator of the importance of this book even before its publication and how important this new educational and standard work will be for B2B marketing as a new standard and textbook for many years to come - not only for marketers but even more so for industrial managers, leaders and executives.  --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support