96 - Lead Generation: Is It Time To Change The Narrative?
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Description
We're joined by Callum Dudley from Neo Media World who tells us why "lead generation" as a term is outdated and comes with negative connotations. We discuss why this has happened and how we can change the narrative.
2023 has been a wild time in marketing, especially lead generation.
In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.