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Vya
Bank Marketing Today by Vya
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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Recent Episodes
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and...
Published 10/15/24
Published 01/25/24
Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer.
Thanks for listening! For more episodes go to:...
Published 01/25/24
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