Welcome to Behave! The behavioural science podcast where we discuss, explore and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and business growth. See acast.com/privacy for privacy and opt-out information.
With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits.
During this recorded webinar, Josh and Will delve into how...
45% of consumer decisions are made as a result of habits.
It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of...
Our host Pedro Martins interviews Behave Consultant, Lea Karam to find out how the Behave team were able to support and grow a relatively unknown social platform into the social phenomenon it now is.
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