Building habits for brands
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Description
45% of consumer decisions are made as a result of habits.
It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones.
Listen to our head of behavioural planning & strategy, Will Hanmer-Lloyd discuss the importance of forming habits in consumer behaviour and the strategies needed to steer people to build new habits.
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We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”
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