Carpe Diem: The consumer in flux
Listen now
Description
With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits. During this recorded webinar, Josh and Will delve into how brands can strategise to win the consumer in flux and secure a place in their new purchasing habits and lifestyles, how the new WFH/office hybrid will impact subscription and food brands, as well as how cooking, food delivery, social occasions and leisure time will evolve. Don’t forget to subscribe for more! See acast.com/privacy for privacy and opt-out information.
More Episodes
We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what...
Published 08/04/21
Published 08/04/21
45% of consumer decisions are made as a result of habits. It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of...
Published 05/11/21