On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International.    They discuss:  ·      Les Mills International’s mission to create a fitter planet. ·      Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z. ·      Making diversity, equity and inclusion a mindset and a culture.  ·      The biggest challenges and opportunities facing the wellbeing and fitness industries right...

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute. They discuss: How open data leads to better insights, decision making, innovation and societal impact Using open data to tell stories: ODI fuel poverty and food poverty data projects How organisations can build a data culture and best practice data infrastructure The impact of open data on the banking industry and improving access to...

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice. They discuss: ·       The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing   ·       Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes   ·       Navigating a complex stakeholder environment...

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE.    They discuss: ·       Whether public relations is a force for good or a means for organisations to corrupt the public conversation? ·       Environmental, Societal and Governance concerns as a mean of greenwashing but also a way of building a better society ·       The impact...

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business.   They discuss: ·       The potential of artificial intelligence as a tool to support marketing and public relations activity ·       The risk issues that business leaders should be concerned about in thinking about data and the application of AI  ·       The UK as a centre of excellence for the development of AI and an understanding of its impact on culture and...

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School.   They discuss: ●      Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers  ●      Delivering good at scale from a political, business and societal perspective and the positive and negative imprint created by every...

On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern.    They discuss: ·      How great leaders have humility and authenticity and see people holistically, not just as employees ·      Social network theory and the importance of relationships in the workplace ·      Rounded wellbeing strategies ·      What leaders should be thinking about in terms of their health and their employees’ wellbeing during this cost-of-living...

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation,  Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make a...

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready. They discuss: ·      Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE ·      Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work ·      The structural issues currently preventing a pipeline of diverse...

On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare. They discuss:  ·  Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda  ·  Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective  ·  Regaining control of data and technology, and looking...

On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD).    They discuss:  ·      Jon’s personal leadership journey and Sir Ernest Shackleton ·      The IoD as the home of diverse leadership talent and a place where better directors are made ·      The thorny business issues facing directors right now and Jon’s predictions for the year ahead ·      The unique challenges faced by membership bodies...

Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc. Better Business Outcomes talks to leaders and senior communicators about the  areas where you should be focusing to build personal and organisational resilience. This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement.  Societal inequalities, the environment and cost of living...