Better Innovation is back with season 6! Our first guest of the season is Jim Euchner, author of Lean Startup in Large Organizations. With over 25 years of experience in the field of intelligent systems, Jim is a co-founder of the MIT Innovation Laboratory and was previously the Vice President of Global Innovation at Goodyear Tire & Rubber Company. Before that, he held roles as Vice President at Pitney Bowes and Bell Atlantic (now Verizon). Jim was at the forefront of digital transformation at these large enterprises, driving innovation during periods of immense technological change, most notably in the telecommunications industry during the 80s and 90s amid the rise of the internet. In this episode, Jim discusses his new book, which explores a systematic approach for implementing Lean Startup in large organizations, and he reflects on the experiences that provided him with the courage, curiosity, and vision to drive innovation and break barriers throughout his career.