This week I had a wonderful conversation with Jason Harris about his new book The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. In this chat, Jason dispels some of the toxic chatter about influencers in the internet age and reminds listeners that the art of influence and persuasion is more about compassion, empathy, and finding common ground than Instagram fame or soulless clickbait. We cover his four principles of persuasion: original, generous, soulful, and empathetic by breaking down how each principle is applied and how their application can transform organizations and workplaces from spaces of dysfunctional conversations into communities of healthy and sincere communication.