Competitor research is important. It helps us learn about our competitors so we can make better decisions. Decisions that lead to more value created for our customers and our organization.
However, when we think about our competitors, we are all making a fundamental logical mistake. We mistake...
In the new Business Design Jam, Alen and Franz, discuss the latest business design stories:
- how a Michelin 3-star restaurant is not only surviving but even thriving during the coronavirus lockdown,
- how Universal Studios pioneered a new way to premier movies,
- and how Airbnb forgot that it...
Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for the strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual...