14 episodes
Billy Marketing - Anyone can do marketing Billy Marketing
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- Business
Like Gusteau in the movie Ratatouille. who had the motto: "Anyone can cook" , I am of the opinion: "Anyone can do marketing!"
I have been in various marketing positions for over 20 years, handling both offline and online marketing. The most important thing for me is to share knowledge. That means that I provide you with my larnings and insights for free. And I hope to get a different perspective on marketing topics and get to know new ones through your feedback. Let's go...
Who is my channel suitable for?
tl;dr: All those who want to further their education in the field of marketing
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How to be creative with the 6 Hats Method
Innovations arise from ideas. In most cases, however, these ideas are not generated in a targeted manner, but rather by chance. However, the ideas are often not structured specifically for a particular issue. This makes implementation more difficult or does not take place at all. The creativity technique of the 6 Hats Method can help here.
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The Flywheel adds momentum to your marketing
Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you need the Flywheel.
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Why you should lace a Rundle
Most companies have a transactional model. However, a shift to recurring revenue is interesting. This can happen in combination or be the only alignment. But why does the switch make sense and what are the benefits to you and your business? This is where the term Rundle comes into play.
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Amazon Prime is one of the most unusual business ideas of all time
Do you know of a service that is more than 10 years old, has brought significant revenue to a company, and has country-specific programs that are part of a single company? The answer is Amazon Prime. I shed light on what the program means to Amazon and how it came to be.
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OKR helps you to formulate the company’s goals
Often, planning is done on a one-year basis and the goals are lost sight of over time. This goal setting is rigid, costly, extremely time consuming and directs money into the wrong channels. OKR is a flexible framework for teams and organizations to work together to achieve goals. This framework helps you to shape the digital transformation.
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Why you need a mission and vision
The common basis in your company is the mission and the vision. The team members and also the customers should be able to understand these. If the goal can be achieved together, this motivates the employees. The vision represents the mission statement while the mission represents the philosophy of a company. Both should therefore also be in context. In the end, this forms the basis of a company’s strategy (presentation, communication and values).