In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant. Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and illustrating what the return on investment of influencer marketing can be. Adam discusses the budgets being invested into the influencer space, why there is a great need for strategy as opposed to just execution in campaigns, as well as his predictions that there will be an increase in legal cases against influencers in the future. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd (https://lickd.co/) .