The Big Money at the US Open
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The US Tennis Association is expecting to generate over $50 million in revenue during this year's US Open. A combination of new ticket packages, exclusive experiences and special corporate packages take the action beyond the courts. Host Michael Barr presents a conversation the Bloomberg Businessweek team had with USTA Chief Commercial Officer Kirsten Corio live from the Open, then speaks with Bloomberg Senior Reporter Gillian Tan about what sets this year's US Open apart.
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