Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers.  - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative. - Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience.  Whether you're releasing your debut title or you're a veteran author looking for stronger sales numbers, this episode will guide you through the creative process of creating titles and subtitles that create a strong first impression. Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast