In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet.  We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche and leveraging various platforms to reach your target audience effectively. But who exactly is your target market? We’ll unpack that, too! We explore the nuances of identifying and reaching the right audience for your content.  Join us as we unravel the mysteries of big media and equip you with the tools to navigate this dynamic landscape with confidence.  Buy Penny's new book, The Amazon Author Formula now! FREE BONUS If you leave a review for the podcast email [email protected] and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast