Sales and marketing go hand in hand, and last season, on episode seven (Sales Process Industry Secrets), we talked to Chris Appiah and Stephanie Breaux Bradley from The Sales Arms. It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation.    A little bit about Chris: Chris has worked with companies like 24hr Fitness, Peloton, and Xponential Fitness. Now, he’s the Founder and CEO of The Sales Arms (TSA), an outsourced sales and marketing team for fitness studios.   A little bit about Stephanie: Steph is a former barre studio owner, independent fitness business consultant, and TSA Vice President of Business Development.   Here’s a quick rundown of what we covered: Chris and Stephanie’s 3 T's of good sales and what’s new in tech tools to help your sales process.  What are the most important things to consider when evaluating a new tech tool supporting your sales system? How are Chris and Stephanie balancing AI/automated outreach and real people outreach?  Lead generation and intro offer sales are much sexier and get most of the attention when people think of a sales strategy (or marketing, for that matter), but bringing a sales plan into your retention goals is probably equally or more important. What do studio owners need to know about sales when retaining clients? What are their tips for studios to maximize Black Friday/Small Business Saturday and the January gym rush? What systems can they start implementing now? What offers work well?   Resources & Links Mentioned: Sales Process Industry Secrets (Season 1, Episode 7) The Sales Arms Website