Today’s brand is Nike, the branding powerhouse behind names such as Air Max, Air Jordan, and Converse. The iconic swoosh logo is recognizable all over the world and is valued at $26B, completely separate from the rest of the company.
Nike is known for its branding above anything else. If you...
Published 05/26/20
It all began with Chuck Taylor. He was a former Semi-pro basketball player who really found his calling in shoes. The Chuck Taylor All-star while not officially a signature shoe is the first shoe named for and sold by a basketball player and it is still popular to this day even after almost 100...
Published 05/12/20
Hey, what’s up, guys? This is Brand Breakdown, and I’m your host, Matt Young. Brand Breakdown is a show where we take a company, breakdown its brand perception, and paint a picture of how people came to perceive it that way. If you want us to review your brand, drop a comment or email me at...
Published 05/04/20