In this episode, Amy Pearson breaks down the importance of the creative process, and how that deep strategy work followed by creative direction allows SUN MOTHER to then use the single concept method with their design clients. Other notable topics: the use of play with brand design, the importance of strategy, and setting the tone of the design project through creative direction and mood-boarding. – This podcast is created & produced on Darkinjung Land. Hosted & Produced by Amy Pearson from SUN MOTHER STUDIO. Original Music by J. Dale Pearson www.sunmotherstudio.com Find Amy on Instagram