Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. 👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing. We explore topics such as physical and mental...

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important. 👉 Learn more:...

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead. In this revelatory episode of the BrandMaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the...

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.  👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠  First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.  Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important...

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding and brand strategy.  👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠    First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.    Next, you learn the importance of...

Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur.  👉 Learn more:⁠ ⁠https://brandmasteracademy.com/brand-master-podcast/⁠⁠  First, we’ll cover how to get started with your agency and how to get your first clients.  Next, you’ll discover the importance of networking and being nice to grow your referral base.  Then, we’ll dive into how to grow your team, delegate tasks, and scale with...

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The discussion starts by analyzing audience demographics and psychographics, creating a tailored brand persona. It then examines competitors to identify market gaps and opportunities. The focus then shifts to crafting a unique differentiation strategy, rooted in audience insights and competitive analysis, to...

Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fancy words; they play a pivotal role in shaping how consumers perceive your brand. Dive into this video to uncover the depth of their influence. In a nutshell, brand adjectives can make or break your brand's image. From understanding their historical significance to predicting future trends,...

Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to miss. 👉 Learn more: ⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Look at it this way, you've got a product, and you want to sell it. Simple, right? But here's the deal, your target audience is a complex puzzle, and understanding the consumer mind is your first clue. We'll delve into the nitty-gritty of sales psychology and behavioral...

You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today's competitive market, Employer Branding is crucial for Talent Attraction and Employee Retention. You'll learn all about it here! 👉 Learn more: ⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Now, this is interesting! Are you curious about what makes a company's culture stand out? What leads to fantastic Employee Experience? Or how the big names...

Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you're about to step into a goldmine of knowledge on Branding Decks and their importance. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/ You know what? All these terms might seem similar but trust me, each has a unique role to play. Let's dissect them one by one. Guess what? The 'Internal' and 'External' Brand Decks might sound tricky but...

Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer journey can give your brand a serious boost. Curious? Let's jump right into it. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/ In a nutshell, this video will help you understand how each interaction that a customer has with your brand, whether it's online or offline,...

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/ In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and...

 Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity,  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we explore exactly what brand trust is, how it aligns with the human brand philosophy, and the elements that affect consumer confidence.  Next, you’ll discover why brand trust is so important in building brand awareness, adoption, and advocacy.  Finally, we’ll explore the list of benefits of growing brand trust...

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a brand community is and how it can help growing brands attract passionate groups of followers, fans, and customers. Next, you’ll discover the step-by-step process you can use to build and grow your own brand community including: Getting clear on your audience and their passions...

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll understand the power of a brand community in nurturing client relationships and building an army of passionate fans. First, you’ll discover what a brand community is and why well-managed and nurtured brand communities become powerful client generation and brand...

Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this video, I break down 25 of my favorite marketing books that influenced my philosophy and gave me the strategies I needed to grow my business and brand. They include the most fundamental and influential categories of marketing and branding including email marketing, funnel...

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication. Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy. Then,...

Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketing project. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  This resource list has it all from brand strategy inspiration to graphic design & web design inspiration to advertising and marketing inspiration and more. These branding inspiration resources are jammed with tons of branding inspo and design inspo that will...

Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand, Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors. Then...

These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Master the skills to lead groups confidently, guiding leadership teams in collaborative brand-building projects. In this guide, you'll learn: The importance of clear communication: Ensure everyone is on the same page and understands the task at hand. Adopting the right mindset: Be a guide, not...

Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out! 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  What's the buzz about key message examples? Our video explores the core of brand communication and why it matters so much in today's competitive landscape. We'll break down the five characteristics that make key messages truly powerful,...

Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" promises to enlighten you on this crucial topic. We've got it all sorted - from explaining brand collateral to showing how it influences the customer experience. You're in for a treat! 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  You might ask, "What is brand collateral?" Well, think of it as your brand's representation, a beacon...

Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get comfortable, maybe grab a cup of coffee, and let's dive right in. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/ Employer branding isn't just a buzzword in the HR world. It's the magic potion that magnetizes top talent to your doorstep, encourages them to stay, and nudges them towards their full potential. Now, why is Employer Branding...