By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for you brand and how to select the best marketing channels to make the most of your budget. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes your brand image. Next, you’ll learn how neuroscience is evolving communication and why this is...

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour. Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.  For each...

Discover 6 ways to sticky branding, marketing and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best selling author of two great book Sticky branding and Brand New Name. Jeremy isn’t a typical strategist and fell into branding as a necessity after watching his family business nearly hit rock bottom. He realised...

Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is and how to grow it with brand awareness techniques.  First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.  Then we’ll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately...

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz, 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode of the Brand Master Podcast we dive into direct response marketing master and author over Overdeliver, Brian Kurtz. First, we tackle the difference of branding vs marketing and how their symbiotic nature causes conflict amongst branding and marketing professionals.  Next we...

Discover the best and worst brand extension and line extension examples to guide your strategy.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand extension strategy is (often referred to as a line extension strategy). Then, we’ll explore the advantages and disadvantages of using this brand strategy approach. Next we’ll dive into the best and worst examples of brand extension including Samsung, Nike, Colgate and Microsoft do you...

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand. These steps...

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand. These steps include...

Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.  Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand. These steps include...

Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy.   👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First you’ll learn what a key differentiator is with a definition and why it’s so important in positioning your brand.  Next, you’ll learn how differentiation applies to different business levels and discover the difference between product differentiations vs brand differentiation.   Then, you’ll...

Learn how to position brands effectively with this 8-Step Competitive Positioning Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First you’ll learn how to analyse your target market and segment your audience. Next you’ll discover the importance of defining your buyer persona or customer avatar. Then we’ll dive into the picture painted by demographics and psychographics before we look at how to evaluate the competitive with competitive...

Discover how to find a competitive position using market mapping and a positioning matrix. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy and key differentiator to name a few. Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle...

Learn what a go to market strategy is, and use this GTM process template to nail your product or brand launch.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a go to market strategy is and how the go to market process affects the success of your product or brand.  Next you’ll discover when you need a go to market plan before we provide you with this easy to follow go to market strategy template.  Then we’ll dive into the different methods you...

Discover what a sustainable branding strategy is, the principles and processes to build it and 7 sustainable brand strategy examples.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First you’ll discover what sustainability branding is and why its so important.  Next you’ll learn the principles of building sustainable brands starting with the sustainability roadmap and the mistakes to avoid including greenwashing. Then, we’ll dive into the processes and steps you need...

Learn How To Identify Your Target Market with this detailed Audience Research Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll know how to identify your target audience and target market segmentation with this detailed target market research process. First, you’ll learn how to uncover your target market demographics and how this audience analysis process paints the foundational picture. Next you’ll discover how to uncover your...

Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll explore how brand designers and brand strategists work together to build strategic brands before dissecting the difference between the graphic designer vs brands designer vs logo designer. Next, you’ll discover the core brand designer responsibilities and tasks followed by the brand strategist...

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.  Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.  Then we’ll jump into the brand building process from...

In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisions to make. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Michael takes us on his journey from a pure breed graphic designer to creative director and brand strategist at Zapier. You’ll learn about the infamous Dropbox rebrand which Michael was part of and the lessons he learned from working with some big name...

In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ This 2022 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy. Specifically, we'll cover: 👉  brand strategy fundamentals 👉  brand strategy framework 👉  brand strategy process 👉  brand strategy deliverables You’ll...

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,  First we'll answer the question "What Is STP Marketing" with the three step model of segmentation, targeting & positioning.  Next you'll learn the...

Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand. First, we’ll answer the question “why reposition a brand?” and explore the fundamental strategic reasoning, including  Evolving markets, Change in target audience,   Change or growth in product portfolio, Signal a...

Learn what brand repositioning is in marketing with top brand strategy examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video you’ll understand what a brand repositioning strategy is and why it;’s so important. First we’ll answer the question “What is brand repositioning” with a definition and explanation. Next, we’ll discuss why brand repositioning is so important as well as the advantages and disadvantages to this strategy. Next we’ll look...

Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you’ll discover 7 brand tone of voice examples from some of the most memorable brands in the world…  First, you’ll discover what a brand’s tone of voice is and how it’s used to make brands feel familiar.  Next, you’ll learn the difference between brand voice vs brand personality and how...

Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy. Then, we dive straight into what brand strategy is and how important it is to building strong brands. Next, we explore what brand dna...