Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for overcoming imposter syndrome, realizing self-worth, and harnessing the power of strategic personal...

Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Are you struggling to create brand recognition for your business? Look no further! In this video, we’ll dive into 17 powerful brand collateral examples that can help boost your brand’s recognition. So, what exactly is brand collateral? Simply put, it's the collection of materials that...

Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business. 🚀 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Dive into the world of brand loyalty, where loyal customers become the backbone of your business. We'll discuss the importance of customer loyalty and how it ties to your overall marketing strategy. Understand what it takes to build...

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First you’ll learn what brand hierarchy is and why it’s so important for brand portfolio structure. Next you’ll learn the difference between brand hierarchy vs brand architecture and how umbrella branding provides structure. Next, we’ll explore 5 brand hierarchy examples and types...

If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Let's face it, the world of SEO is ever-changing, and staying ahead of the curve is crucial for your brand presence. In this video, we're diving into the core principles behind a science-driven SEO approach. Believe it or not,...

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture. Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too. Then, we’ll explore a case study including an...

If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and discover how it's all about more than just products. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Let's face it, brand love isn't just a buzzword. It's a real thing that affects how we feel about the products we use every day. In this video, we'll explore how brands...

Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover why brand trust is so important to building long lasting relationships with your customers. Next, we’ll dive into specific strategies and tactics you can use to build brand trust, brand loyalty and brand advocacy all at once. You’ll learn about benchmarking and monitoring trust,...

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand salience is and why salient brands are so effective. Then, you discover why brand salience is so important in the buying decision and how to measure how salient your brand is in the market. Next, you’ll discover what drives brand salience including how the quality and quality of memory...

Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ Explore the "Simplicity" philosophy, understand how digital technology demands simplicity, and check out brands that nailed simplicity. You'll learn to avoid common mistakes in simplification, measure your success using the right metrics, and get a taste of the psychology behind simplicity...

Learn how to manage your brand reputation and brand equity with public relations, crisis management and other top branding strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what brand reputation management is and why it’s so important to brand management. Next we’ll explore brand reputation management steps and principals including customer experience and negative feedback techniques. Then you’ll learn how to define and implement a...

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  In this episode of the Brand Master Podcast, we will take you on a journey to understand what this concept truly means and how it's transforming the way we interact with the world around us. You might be asking, "What is Experience Disruption?" Don't worry, we've got your...

Discover 9 logo types and logo design styles you can use for branding your business and building your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn about the importance of logo design and choosing the right kind of logo design style for your brand. Next, we’ll explore each of the different types of logo design styles available for brand strategy and brand strategists including brand marks, pictoral, abstract, wordmarks, mascots,...

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what brand assets are and the role they play in brand awareness, recognition, recall and salience. Then you’ll learn about the different types of brand assets including logos, tagline, jingles, slogans and packaging. Next you’ll discover the different types of brand assets and how to use them...

Learn how to increase brand recall and recognition to stay top of mind in the buying decision. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand recall is and how it plays a role in brand memorability. Next you’ll discover the advantages of increasing brand recall along with brand awareness and recognition. Then we’ll explore how to measure brand recall and discuss the difference between aided brand recall vs unaided brand recall. Next,...

Learn how to create value and enhance value perception for your customers with six unique strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First you’ll discover what value creation is and how it increases both actual and perceived value for the client. Next, we’ll dive into the six applicable technique you can leverage to boost your value in your customers’ eyes. Next you’ll learn about the value creation model and how adding value as a strategy can help...

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  By the end of this video, you'll gain valuable insights into the evolving landscape of Web3 and how it's transforming the way brands operate. We'll kick off the discussion with an introduction to Ariadna Navaro, a visionary thinker who'll walk us through the exciting world...

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  We’ll begin by answering the question “What is brand philosophy?” including the definition for clarity. Next, you’ll discover why brand philosophy and your brand ideology is so important and how brand thinking aims to define the brands way of being. Then, we’ll explore the difference between brand philosophy and brand...

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from Supertonic agency in Scotland.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experiences for their audience?  Well, it's all about blending strategic thinking with the art of...

Learn what brand perception is, how to measure it through analysis and how to influence through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll answer the question “what is brand perception?” describing why it’s so important in building successful brands. Then we’ll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging...

Learn the art and science of brand transformation from professor, author and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m joined by Emmanuel Probst author, marketer and brand strategist with over 17 years of experience. Now for those who don’t know him, Emmanuel is a strategist who’s passionate about building brands that don’t just sell, but transform people and the world they live in. He teaches students...

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for you brand and how to select the best marketing channels to make the most of your budget. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes your brand image. Next, you’ll learn how neuroscience is evolving communication and why this is...

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour. Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.  For each...

Discover 6 ways to sticky branding, marketing and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode I’m joined by Jeremy Miller, marketing strategist, branding expert, speaker and best selling author of two great book Sticky branding and Brand New Name. Jeremy isn’t a typical strategist and fell into branding as a necessity after watching his family business nearly hit rock bottom. He realised...

Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ You’ll know what brand recognition is and how to grow it with brand awareness techniques.  First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience.  Then we’ll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately...