In this riveting episode of Brander, join host Avast Zumac as we delve into the unexpected twists and turns of the social media landscape. In Episode 106 of Season 3, we uncover the intriguing story behind Twitter's once-ambitious blue checkmark verification system, now taking an unforeseen direction. Brought to you by our sponsor Redial Media, a top-tier digital marketing agency, this episode explores how the quest for virtual prominence led to a surprising development in the world of online verification. Avast Zumac navigates through the journey from Elon Musk's visionary proposal to the current reality, where paying users are granted the ability to conceal their coveted blue checkmarks. Tune in to learn about the pitfalls of selling status, the diminishing allure of blue ticks, and the challenges faced by social media giants in their pursuit of effective verification systems. Join us for another insightful discussion on Brander and stay connected with the ever-evolving landscape of digital identity. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brander-br/message