Episodes
Published 03/26/24
Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's...
Published 03/26/24
If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now and unsure where to start (without having to spend a bucket load on ads), then this episode is for you. I share 5 simple strategies to help you generate leads and income RIGHT NOW, WITHOUT ads. ____   Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and...
Published 03/21/24
Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself). And if you want more of these hacks? Grab our 7 copywriting conversion boosters here, www.wordfettigroup.com/conversionbooster ____ Psst. Doors to our 12-week signature live group program...
Published 03/19/24
Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In the episode, i throw down on 3 key mindset shifts (that have personally helped ME) tame the perfection and imposter gremlins when it comes to writing killer copy.  ____  Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell...
Published 03/14/24
In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call to value, and a simple way you can grab attention, and write a better call to action!   This is just a snippet of a hack I shared with our Wordfetti Club members. Our dedicated online membership. Monthly upskilling. Monthly mentoring with me . Monthly coworking. And the raddest online business community for you to grow your network, get feedback and collab.  All for just around $1...
Published 03/12/24
Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.  Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie And for more BTS follow me on @anitasiek and the team at @wordfetti
Published 03/07/24
Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.  Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie  Make sure...
Published 03/05/24
There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.  Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.  Follow me on @anitasiek and the team at @wordfettiGet our 5 e-copy lessons:  wordfettigroup.com/freebie
Published 02/29/24
Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I dive into pricing, increasing your prices and how you can increase your revenue by doin' just that.I dive into: Why I don't believe you should "price your worth" and what you should focus on instead; The 3 ways I suggest you look at pricing your offers and increasing your prices Why when it comes to growing and scaling, it's not just "scaling your revenue" Enjoyed this ep!? Be sure to hit...
Published 02/27/24
Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was overwhelmed, burnt out, not knowing what the next step (but knowing something had to change) would be for her and her husband's interior architect studio.In this episode, we speak to: How Kim navigated through overwhelm, stress and growing a business with 2 young children; The powerful husband wife duo dynamic her and her husband Jeff cultivate; What we did to...
Published 02/22/24
Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular, the last 4 years. There are a lot of misconceptions on diversifying your income though, so in this episode, I want to share my honest opinion about this topic. In this episode I share: The key questions I believe you must ask before considering an income diversification journey; Why "diversifying" isn't about creating more more more offers (and what you must...
Published 02/15/24
We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her prices, went ALL IN to her business full time and sold her dream offer to her dream client through the Mastermind experience.   In this episode, we dive into: How Justina doubled her prices and refined her service offerings; Navigating through the fears and wobbles when it comes to uplevelling and increasing prices; How to fall in love with “selling” and speaking...
Published 02/13/24
Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and one I knew was not sustainable. In this episode, I share with you the 5 big potential reasons you may be feeling like a hamster on a wheel, and what you need to be focusing on instead to sustainably grow and scale your business. Follow for more on @anitasiek ___ Want to be my next success story!? Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7...
Published 02/08/24
I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam (and Jez) of The Hive and Mrs Learning Bee. Tam is an ex Assistant Principal turned founder of a digital offer and SaaS Product The Hive, an all-in-one digital planner for teacher. She first joined us in the Mastermind, yet to launch her SaaS offer, and she had 3 big audacious goals: to launch the offer, retire her husband, and have a baby!And guess what?! She heckin' did.In this...
Published 02/06/24
Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear enough online because of the attached stigma and us being used to the highlight reel. But we ALL feel it. It's human emotion 101. I also truly believe when it comes to the business leaders world -- we learn so much sure, from those around what they did, but I feel we learn even more sometimes, when it comes to knowing HOW one navigates in moments of challenge. In this real,...
Published 02/01/24
Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the party, but inside, something doesn't feel right? This inspiration episode, is for you.In this episode, I am honoured to bring in one of my Mastermind and 1-on-1 clients Jen Bowers. She's a brand strategist and brand designer, and founder of Jen Be Brands, who helps businesses stand out like a flamingo in the flock of seagulls through powerful branding. She's also the host of Bring Back Your...
Published 01/31/24
Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business.   In this episode, we dive into: What we are predicting in 2024, for online businesses overall; Why "value stacking" for digital courses may no longer be the THING people are looking for; How you can leverage some of our predictions for your business this year.   Follow Steph on @stephtaylor.co on Instagram. ___   ...
Published 01/28/24
Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023.   In this episode, we dive into a debrief on both our launches in 2023. - What we tested and what didn't work well; - What did work well for us in our launches in 2023; - The mindset wobbles that we both experienced in 2023 during our launches - How you can use the strategies we tested in 2023 (which worked) in your next launch.   Follow Steph on...
Published 01/27/24
Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023.   Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline.   In this episode, we dive into: - The biggest lessons and challenges from 2023. - Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close...
Published 01/26/24
I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for "Copywriting"!So in this episode I thought I'd take you BTS of it all and exactly what I did. In this episide, I dive into: The difference between Top Voice vs Community Top Voice; My experiment: what I did, the frequency of my posts, what I leaned on to content plan on LinkedIn and how I repurposed my content; How I got Community “Top Voice” for Copywriting in 60 days (with almost half...
Published 01/25/24
I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over on DM's so I thought I'd create an episode to give you the behind the scenes.In this episode, I'll share with you: the agenda I had set for us for the VIP Planning Day; tips and ways you can create an inspirational day off-site; and my 3 personal insights and takeaways from the day. ___Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is...
Published 01/23/24
It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!?   Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!   ___   Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024....
Published 01/21/24
WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I've ever experienced both personally and as a business.   So let's take a peek.   Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!   ___   Applications to my high...
Published 01/18/24
Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. ___ Pssst. Want a freebie? Of course you do! - Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie
Published 11/23/23