331 episodes
Brandfetti Anita Siek
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- Business
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4.9 • 13 Ratings
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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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How she launched her new website and secured $15K in her first month with Stacey Hatfield
Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.
Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.
In this episode we speak to:
The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.
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Doors to WYW open on the 30th of April, want to get a taster of what it's like?
Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
Join us now: www.wordfettigroup.com/masterclass -
CONVERSION SERIES | How to create a sales engine that hums on autopilot
The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.
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***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!
Join us now: www.wordfettigroup.com/masterclass*** -
CONVERSION SERIES | 3 key shifts to make to drive sales now
Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.
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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
Grab your ticket now at wordfettigroup.com/challenge*** -
CONVERSION SERIES | Are you making one of these conversion-killer mistakes?
Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.
Could you be making one of these mistakes?
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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
Grab your ticket now at wordfettigroup.com/challenge*** -
CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now
Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales.
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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
Grab your ticket now at wordfettigroup.com/challenge*** -
What the heck is a brand DNA
Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?
In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.
PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.
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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
Grab your ticket now at wordfettigroup.com/challenge***
Customer Reviews
YES
This. Podcast. It’s everything I could want in a marketing/branding podcast. Anita is candid, positive, and she makes me even more excited to be doing what I’m doing! I’ve learned so much from listening to this podcast.
Words = Power
Never have I found a podcast about branding and standing out in this social media world so informative as this one. Simple, relaxed and perfect bits of support to help someone navigate their brand and feel confident they are getting honest advice. A must download for any brand out there no matter where you are in your business journey.
Anita is the GOAT
Greatest Of All Time - Anita is constantly dropping knowledge, sharing valuable insights and generously giving advice to all her listeners.
I’ve followed and loved Wordfetti since discovering them over a year ago and was so excited Anita started sharing her talents via podcast as well.