My guest today is Paddy Gilmore - the Founder of Studio Gilmore. Paddy is known around the world as “The Humour Consultant” because he helps brands use humour as a way to become more profitable. With more than 20 years experience in advertising, and a Master’s degree investigating humour, Paddy has worked with numerous brands including Barclays, Three, Epson and Getty Images just to name a few. I invited Paddy to be a guest in my show to talk about the role humour plays in branding. I wanted to learn how brands use it to connect with their consumers. And I was curious to get his POV on “cancel culture” and if he thinks it has affected the way humour is used today. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected] Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. I'd love to hear from you so let's connect! Insta - @Branding_Badass LinkedIn - Joelly Goodson Email - [email protected]