My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy. Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach. During our conversation we cover everything from pity parties to policy changes. Other topics include: How to use pain as rocket fuel for change The importance of grit when creating a brand And how to build community with branded merchandise. Jessica’s story is truly inspiring and I hope you enjoy our conversation as much as I did. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected] Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. I'd love to hear from you so let's connect! Insta - @Branding_Badass LinkedIn - Joelly Goodson Website - BrandingMatters.ca