Brands Of Africa Africa Business Radio

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more planning, you have around 52 weeks left to finalize them for next Christmas.

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Today we look at the concept of distinguishing the difference between above and below the line advertising and marketing.
bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the layperson confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Michael John Baker from The Marketing Book, the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional.

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Airport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. Such well-segmented audiences are available nowhere else in an organized and uncluttered atmosphere apart from the airports. The show analyzes the top reasons why Airport Advertising is such a celebrated Advertising Media all around the world. The most common Advantages of Airport Advertising that Airport Advertising Agencies take pride in.

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Today we look at the concept and the reasons your company desperately needs a responsive website tool. You might have heard the term responsive web design or responsive website before, which is gaining popularity these days. A responsive website is said to be one that makes use of page elements such as flexible images, flexible layouts, and cascading style sheet media queries. Such site has the capability of automatically detecting the user’s device and adjusting itself according to the available screen size on a laptop, mobile or tablet. Such a website eliminates the need for pinching or horizontal scrolling.

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According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising?
Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

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The Dangerous Power of Emotional Advertising. ... They strategically manipulate consumers' feelings and stimulate the emotional triggers that influence how we make decisions. An emotional Ads may be designed to incite anger, sadness, or joy—all targeted toward the brand's end goal.
Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.
Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.

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