Brands Through Stories Nina Seredai

Recently, I've been hearing more and more concerns from those around me regarding the state of the world and our future. There's a common feeling that time is flying by and the world is changing so rapidly that it's difficult to keep up. Every day, we're bombarded with messages about the challenges of the future in the era of AI, distressing reports about jobs that will be outdated in the next five years, and advice to learn new skills, be empathetic, and diversify our careers. However, it can be challenging to know how to do it. How can we diversify our income? What skills do we need, and how should we adapt to competition from AI?

To be honest, I've often asked myself the same questions and haven't always been able to find the answers. So, I invited Aigerim Khafizova, a traveler, entrepreneur, business trainer, and a top expert in digital education and AI integration, to gain some clarity and discuss my concerns. This episode is filled with great recommendations from Aigerim on navigating our new reality and preparing ourselves for the future. After our conversation, I felt relieved, energized, and more in control of my future. I hope this episode brings you a sense of confidence in building your forthcoming career as well.
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Please welcome my new episode created in collaboration with the Middle East Council of Shopping Centres & Retailers.

I meet many entrepreneurs who want to enter the growing GCC retail market or expand their business within this region. In this special episode, I dived into an engaging conversation with David Macadam, a top-tier retail expert in the MENA Region with 40+ years of experience. 

David covered various interesting topics, including how to become a strong player in the industry, how to prepare your business for high competition, and how to succeed in the market. We reviewed the pros, cons, and specifics of the retail industry in the GCC countries.

Hope, you'll find this video helpful for your business. As always, I would love to connect with you in the comments if you have anything to ask or share.
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On the eve of International Women's Day, I'm honoured to shine a spotlight on the incredible women entrepreneurs that I've had the privilege to know and work alongside. Their purposefulness, creativity, and brave spirit inspire and motivate me in life and business.

In this special episode, I've collected for you their personal stories, challenges, and advice. I hope you will be as inspired as I am.

And, of course, happy International Women's Day 2024! To all the women reading it: thank you for your courage, your wisdom, and your endless contributions to our world!
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I met my incredible guest, psychologist and executive coach Hayssam Alamine, a while ago when working on one of my projects. We've been trying to arrange a podcast recording for quite some time, but it happened only now and apparently for a reason. Currently, there is a period in my life when emotions overwhelm me, and I am trying to figure out how to manage them and stay focused on what is important in life.

Our conversation turned out to be incredibly enlightening and supportive for me. Hayssam shared his inspirational story of how a difficult period in life can become a source of strength; he explained how to deal with emotions and develop EQ, which is an essential trait of future leaders. 

I hope you will get some useful tips and insights as I did. We also prepared a summary of the whole episode, a little "cheat sheet" filled with key takeaways that can be printed out as a reminder. The link for download is available here. Enjoy watching, and please share your thoughts in the comments.
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Every day, more and more people, including kids, are venturing into the Metaverse. To be honest, as a parent, I get stressed whenever I see my kids with an iPad in their hands and going online. What are they doing there? Why are they wasting their time?

In this episode, along with the founder of Open MetaKids Club, Aygul Kupcova, we explore how we can transform our kids from consumers of online information into creators of online content. We discuss the benefits and positive impact of the Metaverse and have an insightful conversation with a new generation of creators, Ruslana, who is only 13 years old and already has her channel about science. She creates content that even adults can find super insightful.

I hope you will enjoy this episode and find inspiration together with your kids to become creators.
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Dubai market is booming and attracting more and more entrepreneurs willing to catch their own luck. When you’re driving around Dubai, you can see the offerings of new and new luxury products or experiences nearly everywhere. 

On one hand, it gives the impression of an opulent lifestyle and limitless opportunities to make money. However, on the other hand, “luxury" scooters, sandwiches, etc. devalue the genuine meaning of the word “luxury”. In today’s world, this word has been overused in pursuit of profits. 

Where are we going with that? What is the reality of luxury business in Dubai? What makes products and services truly luxurious? I discussed these questions with Antoine Massé, a retail and hospitality expert with a 25-year career in the luxury industry. 
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Visit our website Brands Through Stories
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