As an accounting major trying to break into the media and entertainment industry, Devin Johnson heard the word “no” a lot. But the now-president of Lebron James and Maverick Carter’s SpringHill Company found his way into the creative world through finance jobs. That versatility is sewn into the fabric of SpringHill’s mission; it’s a place where accountants can make creative content, too. Devin says that mindset and culture are built on empowerment. Empowerment from Lebron James gave him the confidence to step into his role, and he wants to instill that kind of empowerment in his employees. Breaking Schemas host Marcus Collins sits down with Devin to chat about his journey from accounting to leading a major content company, how the SpringHill Company fosters a diverse and empowering culture, and why having an “irrational expectation of success” leads to amazing things. *Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*