In this episode Dr. Matthew Bortolussi joins Dr. Don to discuss the evolution of his career, including how and why he joined The Vitality Shift. Dr. Bortolussi graduated from the New York Chiropractic College in 2004 and now practices in Vaughn, Ontario. Interestingly enough, Dr. Bortolussi had never himself experienced chiropractic care before pursuing it as a career. Now, he runs his own practice. He is sharing why he chose to become a chiropractor, how his practice has evolved and changed, and everything he’s learned along the way. Key Takeaways: Why Dr. Bortolussi decided to become chiropractor. [2:10] His experience with chiropractic care before it became his career. [5:10] Why he decided on New York Chiropractic College. [6:16] The amount of vitalism Dr. Bortolussi was exposed to during college. [10:57] How he prepared himself to start his own practice during school. [12:45] The evolution of Dr. Bortolussi’s career, and how this related to the changes in his marriage. [15:29] How his practice has changed in its new iteration. [22:18] Creating his own definition of chiropractic care. [23:35] When Dr. Bortolussi joined The Vitality Shift, and how he found out about it. [26:53] Tips for increasing an online presence, which is especially important during lockdown. [31:50] The importance of experience, authority, and trust on your webpage. [43:31] Integrating your site with online booking platforms, and discovering the new tools available. [49:10] How Dr. Bortolussi encourages customer reviews for his business. [50:10] Words of wisdom from Dr. Bortolussi for the listeners. [53:50]   Find out more about The Vitality Shift: www.thevitalityshift.com