In this episode of Bringing Home the W, Khalid Juma from Mettle takes us through the fan-submitted team names that didn’t make the cut, shedding light on how cultural sensitivity, design strategy, and creative challenges are shaping Toronto’s new WNBA team identity.
Published 09/20/24
NBA Affiliate Leagues Lead TaJuan Watson and Naming Criteria Vetting Lead Dr. Ana Rita Morais let us in on how fan input, legal considerations, and cultural relevance are shaping the identity of Toronto's new WNBA team.
Published 09/05/24