Belief may be something you hold inherently, but more often than not it is a process that takes place over time. It is the constant setting and achieving of smaller goals that slowly grows belief in your idea, yourself, your plan, those around you, and every other aspect of your existence. It is only when you have lost belief that you want to quit, and Rob believes it’s the point at which you should quit. However, it’s up to you to choose how that belief is lost. Losing belief and quitting can be a good thing, a learning experience, and the beginning of believing in something bigger and better that will ultimately provide the life you want. Today’s guests come to us from Canada and a van outside the airport: Courtney and Leigh Jackson are a married couple who are also relentless serial entrepreneurs. They’ve been diving in head first and asking questions later for years. From opening a nail salon to children’s clothing to a successful kitchen refinishing business, they noticed a problem that they wanted to fix. Namely, getting independent contractors and vendors  paid by their clients. They have an idea for a service that would go to bat for the little guy and get them what they’re owed. Rob implores them to take a page from the Machine Method in order to learn and micro-fail in a brand new industry before they start burning capital. https://www.thefactoryfinishstudio.com/ Matt Plapp is a force to be reckoned with. Founder of a marketing company that focuses on restaurants. Now he’s aggressively expanding to a media platform for restaurants that will create content for and about them and utilize it as marketing. Rob is super into the idea, and encourages Matt to remold himself as a champion of restaurateurs in a variety of ways. Rob even makes up a theme song for him. Interestingly enough, Matt has also been using a version of Rob’s life tracking system for 50 days, and Rob helps him hone his daily qualitative ratings. https://mattplapp.com/ Learn more about this episode.