In this episode, Isabelle chats with J.A. Crawshaw, an author whose journey into writing is as inspiring as it is unconventional. John shares his transformative experiences, from struggling with undiagnosed dyslexia to publishing multiple novels and a memoir. He discusses the importance of branding for authors, the challenges of marketing, and his innovative approach to connecting with readers and building a loyal fanbase.  Episode Highlights: John shares his unique author journey and how it shaped his fluid writing style How understanding his brand message shaped his author identity The challenges of marketing and the effectiveness of face-to-face interactions at live events The value of nurturing reader relationships and incorporating their feedback into his writing Insights into the conflicting marketing strategies for authors and the importance of finding what works for you Differences between traditional and indie publishing, emphasizing the freedoms of being an indie author The feedback loop with readers and how their insights influence John’s storytelling Practical tips for aspiring self-published authors Connect with J.A. Crawshaw: ⁠https://www.jacrawshaw.com/ https://linktr.ee/jacrawshaw_author Connect with Isabelle: Website: ⁠www.buildyourbrandwithpr.com⁠ Threads:  ⁠https://www.threads.net/@isabelle.knight.pr⁠  Instagram: ⁠https://www.instagram.com/isabelle.knight.pr⁠ LinkedIn: ⁠https://www.linkedin.com/in/isabelle-knight-pr⁠  Facebook: ⁠https://www.facebook.com/ikpublicity⁠  TikTok: ⁠https://www.tiktok.com/@isabelle_knight_pr⁠ X: ⁠https://twitter.com/ik_publicity⁠