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Storybook Marketing
Conversations
“Conversations,” with Storybook co-founders Graceanne MacDonald and Liam Moroney is a podcast that focuses on the builders within the marketing industry.Marketing advice is easy to give, yet difficult to explain how programs are actually built.So each episode, we’ll talk with the people who’ve actually done it. The ones who are walking the walk and talking the talk. We want to hear how they did it, why they did it, the way they did it — and the advice they’ve learned along the way, so you can build too.Hopefully we’ll all learn a thing or two from...
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Recent Episodes
In this episode of the Builders Podcast, we dive into the topic of category design with Latané Conant, Chief Market Officer at 6Sense.Not to be confused with category creation, designing a category is a much more actionable tactic that marketers can take advantage of. Instead of taking on the...
Published 05/09/23
Published 05/09/23
In this first episode of the Builders Podcast, we dive into the topic of email newsletters with a marketer who has truly walked the walk in the building them — Amanda Natividad, VP of Marketing at Sparktoro. While newsletters have seen a major resurgence in recent years, the landscape is noisier...
Published 03/28/23
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