User-friendly websites, well-designed billboards, chatbots and customer surveys — these standard customer experience touchpoints have grown so common, consumers are mired in a sea of sameness. How can businesses evolve their strategies to truly stand out? Welcome to what Accenture calls the Business of Experience. In this episode, we’ll meet C.E.O.s who have reoriented their entire organizations to focus on what their customers want, rather than trying to get customers to want their products. Making that shift is even more critical now, as businesses grapple with the fallout from the pandemic — and the rapidfire shifts in both technology, data and customer needs. In conversation with hosts Elise Hu and Josh Klein, business leaders learn how and why they must invest in new ways to keep up with evolving demands and identify customers’ unmet needs, big and small.