Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?
They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.
And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.
In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.
They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.
If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.
Ready to start building a marketing approach that truly reflects the value you offer?
Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.
Let’s dive in!
Key Takeaways:
Intro (00:00)We guarantee 1,000 leads or 1,000 clients (01:03)It's too easy to win, but it's way easier to lose (05:55)Ethical marketing (07:37)Advantages of authentic business practices (11:27)Recap (16:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?
Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common.
People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. 
Calm down, you’ve done your job well. 
But, to keep your clients coming back and to grow your gym, it's crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.
Let’s target a steady $30k a month to start. (That's actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?
Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.
So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.
Let’s dive in!
Key Takeaways:
Intro (00:00)The Profit Accelerator Facebook group (01:03)Everybody needs lifestyle clients (03:43)Creating sustainable businesses and recurring revenue (11:36)Recap (14:40)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave.
To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.
So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they're crafting their own programs within your gym, you'll definitely want to check out this episode.
This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they're training with.
Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It's all about consistency and quality, protecting both your gym’s reputation and your clients' experiences.
Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of program ownership in gyms (00:44)Risks of personal client-coach relationships (07:00)Protecting the brand through standardized training (10:29)The need for systemic training approaches (15:09)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?
Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.
This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.
So in this episode, they discuss the common pitfalls related to Facebook ads and share their 'Poles in the Water' strategy. This approach makes sure you're not just depending on one platform for all your marketing.
It's about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It's like throwing out several fishing lines at once to increase your chances of catching fish.
Makes sense, right?
If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.
Don't miss out!
Key Takeaways:
Intro (00:00)Problems with Facebook ads (00:42)Follow the money to see why ads fail (03:42)The ‘Poles in the Water’ marketing strategy (07:13)Shifts in Facebook ad results from Q4 to Q1 (12:49)The effectiveness of challenges and promotional offers (24:46)Creating genuine, compelling marketing offers (27:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”
How many professionals can say something like this? Definitely not many.
Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money.
That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability.
But as soon as you grow your business from just working for yourself to truly owning it and start earning good money, you'll find yourself in a spot that regular jobs just can't match, no matter how much they pay.
Yes, traditional jobs might offer financial stability, but owning a gym gives you the chance to work on your business, not just in it. You can create systems that let you step back and enjoy real financial freedom. That's something traditional careers just can't offer. 
This is not downplaying anyone's hard work – just pointing out the difference between owning a business and being self-employed. This shift not only changes your lifestyle but also improves your business's ability to grow.
So, if you're a gym owner caught up in the daily grind, remember that you didn't choose this path just to work endless hours. You chose it for the potential it offers – a lifestyle of freedom, choice, and significant financial rewards.
Join Tim and Randy in this week’s episode as they discuss why owning a gym beats traditional careers, offering both freedom and financial independence.
Let’s dive in!
Key Takeaways:
Intro (00:00)Freedom in gym ownership (00:43)Understanding Cashflow Quadrant (06:52)The importance of delegation and system creation (11:48)Success stories of gym owners using effective systems (16:20)How to transition from operator to owner (23:06)Additional Resources:
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. 
Why does this happen?
Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture.
To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that they know their business runs smoothly even in their absence.
So, the key to breaking free from mundane routines is to trust your team and invest in their development. This will allow you to focus on the things that really move your business forward, like leadership skills, strategic planning, and business growth.
Once the day-to-day operations are off your plate, your gym business will grow thanks to the hard work of a motivated team, and you can ultimately make more money while having a lot more free time.
In this episode, Tim and Randy discuss this shift from hands-on management to strategic leadership and share how to remove yourself from day-to-day operations.
So, are you ready to make this change in your gym? Join Tim and Randy in this episode and let them show you how.
Tune in now!
Key Takeaways:
Intro (00:00)Importance of delegating tasks and authority to make decisions (02:56)Common fears about quality control and spending (05:30)Leadership development (10:38)Systems and SOPs (14:42)Recap (19:07)Additional Resources:
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!