Description
The minimalist, flat-packed furniture company has revolutionised living spaces globally.
Originating from a small Swedish farm in the 1940s, it quickly grew and gained household recognition in the 1970s and 1980s.
Today, Ikea stands as the world's largest furniture retailer.
We speak to CEO Jesper Brodin to explore Ikea's brand evolution and its ability to adapt to consumer trends over the span of eight decades.
And how realistic are its sustainability targets?
Presenter: Sam Fenwick
Producer Amber Mehmood
(Image: Jesper Brodin. Credit: Getty Images/ Archive Credit: British Pathé, Homes Limited 1945)
From spiced lattes to scented candles, autumn has become a staple in marketing calendars and on social media. We speak to businesses who thrive at this time of year; hear from content creators fuelling fall fever; and look at how the season is embraced in parts of the world without autumnal...
Published 11/14/24
It was on a university trip that Kenyan entrepreneur Joseph Nguthiru first came across water hyacinth in Lake Naivasha.
It is an incredibly harmful and invasive weed that is currently blocking waterways and devastating fish populations all over the world.
Joseph, who was an engineering student...
Published 11/14/24